Emami Frank Ross
- Started with analytics, review mining, and heuristic evaluation.
- Reworked trust, search, checkout, and prescription flows end to end.
- Focused the redesign on reducing Day 1 churn and improving conversion confidence.
5+ years in UX | Consumer apps, D2C, SaaS
And five apps I built entirely on my own, because the best way to understand
a product is to ship one.
Brands I have designed for
Handpicked projects showcasing my design process and impact
Designing and shipping 0→1 AI-native products.
Product designer with 8+ years overall experience, a systems mindset, and a founder’s bias for execution.
Born in Odisha, I co-founded Brand House in 2017 — an omni-channel fashion store that hit ₹60 lakhs in its first year. Curating collections and decoding customer behavior sparked an obsession with what makes people buy.
That pull led me to Bengaluru and product design. At Tenovia, I went from UX Designer to Senior, building dashboards for India's fastest-growing D2C brands. Now at Siemens, I design enterprise tools that help thousands of engineers tame industrial complexity.
My entrepreneurial roots keep me locked on outcomes. My engineering mindset keeps every pixel intentional. Whether it's refining workflows, mentoring designers, or tinkering on side projects — I'm chasing the thrill of building something that just works, then scaling it beyond what I imagined.

Insights on design, process, and lessons learned
Traditional UX assumptions break down in agentic products. Learn seven practical patterns for designing multi-agent systems people can understand, trust, and override: intent anchors, audit trails, interruption contracts, state snapshots, confidence signals, handoff surfaces, and override layers.
Read ArticleComplex assembly training takes 8 weeks and costs $42K/technician. Learn AR/MR design principles: Contextual Anchoring (±2mm spatial accuracy via fiducials/SLAM/CAD), Minimalism (show only current step), Visual-First Content (arrows>highlights>icons>text), Non-Manual Interaction (voice/gaze/auto-detection). Case study: 88% training time reduction, 89% fewer errors, 9,239% ROI.
Read ArticleManufacturing facilities generate 650-800 alerts/shift, leading to alert fatigue and missed critical warnings. Learn the 3-Axis Triage Framework: Impact (safety/cost risk), Urgency (time to failure), Ownership (who responds). Includes multi-modal notification design, suppression logic, smart acknowledgment. Case study: 96% alert reduction (720→28/shift), 100% elimination of missed critical alerts, 4,858% ROI.
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