About me
Enterprise UX designer who speaks both business and code
Born in Odisha, I co-founded Brand House in 2017 — an omni-channel fashion store that topped ₹60 lakhs in revenue its first year. Curating collections and decoding customer behavior sparked an obsession with the experience behind every purchase.
That pull led me to Bengaluru and product design. At Tenovia I rose from UX Designer to Senior UX Designer, transforming complex retail ops into dashboards loved by India's fastest-growing D2C brands.
Today, at Siemens I architect enterprise tools thousands of engineers rely on to tame industrial complexity. My entrepreneurial roots lock me on outcomes, while my engineering mindset keeps every pixel grounded in structure. Whether refining a workflow, mentoring on YouTube, or working on own projects, I chase the thrill of building something exactly as imagined — then scaling it far beyond.
What I'm good at
Skills I've honed over 6+ years of designing for real users and businesses
6+ years experience
5+ years experience
6+ years experience
4+ years experience
2+ years experience
5+ years experience
My journey
From fashion entrepreneur to enterprise product designer
UX Designer
Designing enterprise tools for industrial automation, focusing on complex workflows and data visualization.
- ✓Redesigned HVAC control dashboard—reduced engineer troubleshooting time by 40% (Enabler Award winner)
- ✓Led design system initiative serving 50+ internal products across 3 countries
- ✓Mentored 3 junior designers, 2 promoted within 12 months
Senior UX Designer
Transformed retail operations software for India's fastest-growing D2C brands.
- ✓Increased platform engagement by 85% through dashboard redesign—used by 100+ D2C brands
- ✓Led user research with 50+ retail ops teams, uncovered 3 critical workflow gaps
- ✓Reduced onboarding time from 2 weeks to 3 days with simplified information architecture
Co-Founder
Built an omni-channel fashion store from scratch, reaching ₹60 lakhs revenue in year one.
- ✓Scaled to 3 physical locations + online store within 18 months
- ✓Built loyal customer base of 2000+ through personalized curation
- ✓Learned hard business lessons: margins, inventory, customer psychology—shaped my UX thinking
Impact by the numbers
Increase in user engagement at Tenovia
Increase in Checkout rate at Tenovia
Reduction in troubleshooting time (Siemens)
D2C brands using my designs
Tools I love
My daily drivers for design and development
Life beyond pixels
Snapshots from life beyond design — moments, travels, and memories.
My setup: Dual monitors, Figma, and way too much coffee
Mentoring 50K+ designers on YouTube
Won Siemens Enabler Award for HVAC dashboard redesign
Best design ideas come at 10,000 feet
Road trips = thinking time
Simba, my toughest design critic
Proudly materialistic about tech and design tools
Ghibli aesthetics meet Pixar storytelling
My setup: Dual monitors, Figma, and way too much coffee
Mentoring 50K+ designers on YouTube
Won Siemens Enabler Award for HVAC dashboard redesign
Best design ideas come at 10,000 feet
Road trips = thinking time
Simba, my toughest design critic
Proudly materialistic about tech and design tools
Ghibli aesthetics meet Pixar storytelling
Random fun facts
Things you probably didn't need to know, but here we are
Self-taught designer who started by redesigning restaurant menus
My dog Simba reviews all my designs (he's a tough critic)
Secretly obsessed with Ghibli aesthetics & Pixar storytelling
Trekking enthusiast — best ideas come at 10,000 feet
Gamer who believes good UX = level design + game mechanics
Proudly materialistic about tech gadgets and design tools