About Me
Product designer with 8+ years overall experience across business, UX, and digital product building.
Born in Odisha, I co-founded Brand House in 2017, an omni-channel fashion store that hit ₹60 lakhs in its first year. Curating collections and decoding customer behavior sparked an obsession with what makes people buy.
That pull led me to Bengaluru and product design. At Tenovia, I went from UX Designer to Senior, building dashboards for India's fastest-growing D2C brands. Now at Siemens, I design enterprise tools that help thousands of engineers tame industrial complexity.
My entrepreneurial roots keep me locked on outcomes. My engineering mindset keeps every pixel intentional. Whether it's refining workflows, mentoring designers, or tinkering on side projects, I'm chasing the thrill of building something that just works, then scaling it beyond what I imagined.
What I'm good at
Skills I've honed through hands-on product work for real users and businesses
5+ years experience
5+ years experience
5+ years experience
3+ years experience
1+ years experience
5+ years experience
My journey
From fashion entrepreneur to enterprise product designer
UX Designer
Designing enterprise tools for industrial automation, focusing on complex workflows and data visualization.
- ✓Redesigned HVAC control dashboard—reduced engineer troubleshooting time by 40% (Enabler Award winner)
- ✓Led design system initiative serving 50+ internal products across 3 countries
- ✓Mentored 3 junior designers, 2 promoted within 12 months
Senior UX Designer
Transformed retail operations software for India's fastest-growing D2C brands.
- ✓Increased platform engagement by 85% through dashboard redesign—used by 100+ D2C brands
- ✓Led user research with 50+ retail ops teams, uncovered 3 critical workflow gaps
- ✓Reduced onboarding time from 2 weeks to 3 days with simplified information architecture
Co-Founder
Built an omni-channel fashion store from scratch, reaching ₹60 lakhs revenue in year one.
- ✓Scaled to 3 physical locations + online store within 18 months
- ✓Built loyal customer base of 2000+ through personalized curation
- ✓Learned hard business lessons: margins, inventory, customer psychology—shaped my UX thinking
Tools I love
My daily drivers for design and development
Life beyond pixels
Snapshots from life beyond design, moments, travels, and memories.
My setup: Dual monitors, Figma, and way too much coffee
Mentoring 50K+ designers on YouTube
Won Siemens Enabler Award for HVAC dashboard redesign
Best design ideas come at 10,000 feet
Road trips = thinking time
Simba, my toughest design critic
Proudly materialistic about tech and design tools
Ghibli aesthetics meet Pixar storytelling
My setup: Dual monitors, Figma, and way too much coffee
Mentoring 50K+ designers on YouTube
Won Siemens Enabler Award for HVAC dashboard redesign
Best design ideas come at 10,000 feet
Road trips = thinking time
Simba, my toughest design critic
Proudly materialistic about tech and design tools
Ghibli aesthetics meet Pixar storytelling
Random fun facts
Things you probably didn't need to know, but here we are
Self-taught designer who started by redesigning restaurant menus
My dog Simba reviews all my designs (he's a tough critic)
I love making YouTube videos and vlogs about design, process, and what I learn
Trekking enthusiast, best ideas come at 10,000 feet
Gamer who believes good UX = level design + game mechanics
Proudly materialistic about tech gadgets and design tools