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A/B Test Breakdown: How We Proved That Accessibility Increases Time on Site

Data-driven proof that accessibility drives business results. See how improving contrast, focus states, and keyboard navigation increased time on site by 23.4%, decreased bounce rate by 14.8%, and boosted task completion by 12.3%. Complete A/B test breakdown with ROI calculation.

Simanta Parida
Simanta ParidaProduct Designer at Siemens
20 min read
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Simanta Parida

About the Author

Simanta Parida is a Product Designer at Siemens, Bengaluru, specializing in enterprise UX and B2B product design. With a background as an entrepreneur, he brings a unique perspective to designing intuitive tools for complex workflows.

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