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Beyond the Interview: The Simple Affinity Mapping Technique I Use to Find Hidden Insights

Turn 12 hours of interview transcripts into actionable insights. Learn the exact affinity mapping process: the 1→1 rule, color-coding system, silent grouping, insight-driven theme naming, the "So What?" test, and how to write problem statements that lead directly to design decisions.

Simanta Parida
Simanta ParidaProduct Designer at Siemens
18 min read
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Simanta Parida

About the Author

Simanta Parida is a Product Designer at Siemens, Bengaluru, specializing in enterprise UX and B2B product design. With a background as an entrepreneur, he brings a unique perspective to designing intuitive tools for complex workflows.

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