The Retention Loop: How We Redesigned the In-App Notification System to Reduce Churn by 15%

From 8.3% to 7.1% monthly churn by redesigning notifications. Learn the 3-step Retention Loop (Trigger, Context, Action & Reward), channel hierarchy strategy, and how cutting promotional notifications by 87% increased engagement by 100%. Includes complete audit framework, implementation guide, and $7.25M cost savings breakdown.

Simanta ParidaProduct Designer at Siemens

•February 25, 2025•

24 min read