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Solving the Cold Start Problem: My Strategy for Designing a Product with Zero Users

How do you design value when your app has no data or users? Learn the 3-phase strategy for overcoming the cold start problem: minimizing friction with progressive onboarding, using illustrative data and wizards to "fake it till you make it," and celebrating first actions to drive conversion.

Simanta Parida
Simanta ParidaProduct Designer at Siemens
17 min read
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Simanta Parida

About the Author

Simanta Parida is a Product Designer at Siemens, Bengaluru, specializing in enterprise UX and B2B product design. With a background as an entrepreneur, he brings a unique perspective to designing intuitive tools for complex workflows.

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