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Case Studies

A comprehensive collection of my design work across B2B platforms, consumer products, and creative experiments.

8 Projects

CRED Wealth

CRED Wealth

Fintech6 weeksSide project
  • A better way to manage your Wealth
  • Improved trust in risk flows.
  • Designed for mobile-first decisions.
MoCo Prompts

MoCo Prompts

AI3 monthsPet project
  • Structured prompts for faster ideation.
  • Reusable patterns for motion workflows.
  • From concept to output faster.

Padool

Designer's Choice
Productivity40 daysIndependent project
  • Redesigned from daily focus to 90-day containers.
  • Removed pressure mechanics that increased abandonment.
  • Built for consistency, not short-term dopamine loops.
Emami Frank Ross

Emami Frank Ross

Tenovia Work
Health Tech8 weeksTenovia Work
  • Challenged a UI facelift brief after uncovering a 75% Day 1 uninstall rate and 4% retention.
  • Focused the redesign on the two interventions driving 93% of conversion activity: prescription ordering and search to checkout.
  • Reworked trust-critical flows across upload, callback, search list, PDP, cart, and checkout to reduce friction and improve purchase confidence.
Climatix IC
NDA-protected

Climatix IC

Siemens Work
Cloud Monitoring6 monthsSiemens Project
  • Designed monitoring, alarms, and control workflows for enterprise HVAC teams.
  • Focused the product around operational visibility and faster action-taking.
  • Balanced dense industrial data with clearer decision-oriented UX.
Climatix IC AI

Climatix IC AI

Siemens Work
AI0 to 1Siemens Work
  • Took an open-ended AI brief from zero to a scoped intelligence roadmap.
  • Designed portfolio-level recommendations and engineer-facing diagnostic intelligence.
  • Defined Aeris as a phased assistant from document help to agentic execution.
Skill League
NDA-protected

Skill League

Gamification3 monthsSiemens Project
  • Gamified EdTech assessment experience
  • A gamified learning platform for product leaders and teams.
  • Impact: 85% engagement increase
BE Automation
NDA-protected

BE Automation

Enterprise3 monthsSiemens Project
  • Industrial automation control system
  • Data-heavy enterprise workflow redesign for faster operator action.
  • Impact: 70-90% faster data entry