Helping CRED users make sense of their investments with clarity, luxury, and control. Everything live on YouTube.

TL;DR

CRED users like Rohit juggle multiple apps and spreadsheets to track their investments—resulting in clutter, confusion, and no actionable insights. Despite managing credit cards and spends seamlessly, CRED lacked an investment tracking experience. This case study reimagines how CRED could: Unify investments across Mutual Funds, Stocks, and Gold Deliver insightful, curated analysis Maintain CRED’s signature premium, clean experience

Live on YouTube

Every screen, flow, and decision was designed live on YouTube—no retakes, just raw, transparent UX thinking. Viewers followed along in real time, learning how I approach structure, storytelling, and visual design from scratch.

Problem Context

Meet Rohit, a busy CRED user juggling multiple investment platforms—Excel sheets, finance apps, and scattered dashboards. He’s not looking to become a finance expert. He just wants clarity and control over where his money is going.

But what he finds is: Cluttered UIs Lack of meaningful insights No single source of truth And an ever-growing sense of confusion In a world where CRED already tracks credit card bills and spends with precision and elegance, why not investments too?

Research Foundation

• Simulated user interviews via ChatGPT, based on persona behavior models.
• Defined key personas and user journeys
• Mapped goals, pain points, and unmet needs
• Analyzed competitors and market gaps
• Ran synthetic interviews from different stakeholders like Marketing, Tech, Branding teams to extract goals, pain points & mental models
• Prioritized features with business alignment

UI Design

The UI mirrors CRED’s visual language—rewards, gamified scores, identity-driven UI—while introducing investment visuals that are easy to grasp even for non-finance-savvy users.

One Glance, Total Control

Users like Rohit were frustrated switching between apps and spreadsheets. The goal was to show total net worth and breakdown across assets in one place—not through tabs, but a single scroll-friendly screen.

Gamifying the Investment Journey

Many users find investing overwhelming and disengaging. By introducing an Investment Score, we turned progress into a game-like experience. This feature gives users instant feedback, motivates consistent investing, and makes financial growth feel rewarding and approachable.

Tracking Made Intuitive: SIPs & Growth Timeline

Most investment apps bury SIP details under jargon-heavy menus. This screen brings clarity, routine visibility, and behavioral nudges to the forefront—helping users track, act, and reflect on their investment habits.

Mutual Funds, Reimagined for Simplicity

Most users don’t understand category breakdowns like large-cap, mid-cap, or small-cap—or how well their mutual funds are performing over time. This screen is designed to translate complexity into clarity, and guide action without confusion.

Fund Detail That Builds Confidence, Not Confusion

Fund detail pages in most apps are cluttered with jargon, charts, and raw metrics. This screen helps users quickly answer: Is this fund doing well? How risky is it? Should I invest more or explore others?

Explore Page – Curated Discovery, Not Just Filters

Most investment apps provide cold, static lists. Users don’t know where to begin or how to choose. The goal here was to make fund discovery approachable, contextual, and personalized—more like browsing Netflix than reading a spreadsheet.

What's next?

• Deeper simulations for goal trade‑offs.
• Portfolio insights that adapt to market events.
• Personalised nudges with clear rationale.